The Pipeline Process

A proven agency process, built for small businesses

We use the same structured, research-led approach as larger agencies – but without the cost or complexity. Everything we do is designed to be affordable, practical and effective for small businesses that want real results, not guesswork.

Step 1: Deep dive into your business (and your competitors)

We start by getting properly under the bonnet of your business. That means understanding what you sell, who you want to attract, where you make your margin and what “good” looks like for you (enquiries, bookings, footfall, calls, website leads, repeat customers - or all of the above).

Then we do the bit most agencies skip: competitor research. We use specialist software to see who you’re up against online, what they’re doing and how visible they are. We also assess search demand - how many people are actively searching for the services you provide - so your content plan isn’t based on assumptions, but on real intent.

Step 2: Brand and local presence check (Google Business Profile)

Next, we review how your brand shows up day-to-day on social media - visuals, tone of voice, offers, calls to action, consistency and whether it looks like a business that people can trust. We will do the design work to get your page looking sharp and appealing. Don’t have a presence? then we will create one for you on each platform you wish to use.

We also check your Google Business Profile. This is the panel that appears in Google Search with your business details and reviews and the map listing that shows when people search locally (the “map pack” at the top of results). If you already have one, we’ll optimise it. If you don’t, we’ll help set it up properly so you can be found, trusted and chosen.

Step 3: Strategy presentation (groups + paid reach built in)

Once we’ve done the research and review, we bring it back to you as a clear plan. You’ll see what we recommend, why it will work and what we’ll be posting (and who it’s for).

This is also where our USP really kicks in:

• Targeted group posting: we identify and use relevant local and industry groups where your customers already are.

• Paid boosting included: we boost key posts so your ideal clients see you even if they’ve never heard of you and don’t follow your page. REMEMBER: This is included in your package.
  
  

The result is a strategy built for visibility and lead generation, not just “posting regularly”.

Step 4: Results, refinement and momentum

Once we’re live, we don’t just set and forget. We track what’s working, share results with you and refine the plan as we go - improving messaging, offers, audiences, group choices and the types of posts we boost. We dive deep and even analyse when most people in your desired audience are online so we can ensure you show up then.

It’s a simple loop: post, measure, improve, repeat - so results keep getting stronger over time.